Grown Up Product: How Post-PMF Companies Build Durable Product Organizations

Grown Up Product is the podcast for founders, CEOs, and investors navigating the mess that follows product-market fit.

Hosted by Rooted In Product founder and Fractional Chief Product Officer Brian Root, the show dispenses with the platitudes about scaling and gets to the substance: how to build product organizations that don't just survive the short-term, but thrive in the long-term. You won’t hear process theater or recycled frameworks. You’ll get the logic behind the methods: the mistakes, the confrontations, the actual tradeoffs required. It’s not just success stories, but the challenges and choices that make progress possible.

Each week, Brian talks with leaders who’ve stepped into chaotic, high-stakes environments and left behind systems that worked: teams that got sharper, product that got better, and decisions that created lasting advantages.

If you’re a founder past product-market fit wondering what comes next, a CEO frustrated by product inertia, or an investor watching a portfolio company stall out, this podcast gives you a front-row seat to how durable product organizations actually get built.